Microsoft adds another Start to Windows

You can now start your day with Microsoft Start.

Credit: Mark Hachman / IDG

Microsoft now has a Start menu and a Start feed, within both Windows 10 and Windows 11.

Microsoft’s ongoing new efforts took a new turn on Tuesday, as Microsoft rebranded its news feed to Microsoft Start. You’ll see the new name appear where Microsoft’s news appears: on Windows 10’s News & Interests popup, within Windows 11’s Widgets, and on a standalone website, MicrosoftStart.com. The “new tab” page within Microsoft Edge will also show headlines from the Microsoft Start news feed, if you have it set up to “informative” mode. A mobile Microsoft Start app is also available.

Both Microsoft and Google curate news from leading publishers, though Microsoft has done it for far longer: over 25 years, according to a blog post authored by Liat Ben-Zur, corporate vice president of Microsoft’s Modern Life and Devices Product Marketing. The idea behind the new branding, she said, is that you’ll be able to “start” your day with Microsoft’s branded collection of news.

microsoft start preferences page Mark Hachman / IDG

Microsoft Start also allows you to tune your feed manually.

The Microsoft Start feed you’ll see is actually a curated collection of news, which Microsoft either algorithmically tailors to your interests or that you can manually tune, as our previous story on Microsoft’s News Bar explains. Microsoft collects its news from over a thousand publishing brands. (Ironically, News Bar wasn’t mentioned in Microsoft’s announcement of Microsoft Start, implying that the beta app will either remain in beta or will be discontinued.)

Interestingly, some of the personalisation features appear to be available on Windows, but not on the website. For example, if you don’t think a story about pandemic checks or ivermectin should be showing up in your technology feed, there doesn’t seem to be an easy way to block the publisher from your online news feed. In the Windows 10 News & Interests popup, however, a small “ellipsis” menu to the right of the story allows you to hide stories from that particular publisher. 

What Microsoft’s news feeds do do, however, is allow you to read stories from premier publishers like The Washington Post without the need to pay for them. Microsoft pays those subscription bills on your behalf, allowing you to Start reading your preferred news when you want. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Mark Hachman

Mark Hachman

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?