AMD targets portable and heavy notebooks with new chips

Advanced Micro Devices (AMD) added new processors Tuesday to two different segments of its mobile processor family, the company said in a release.

AMD sells three types of mobile processors with different voltage ratings for various types of notebooks. The company added the mobile AMD Athlon XP-M 2800+ to its desktop-replacement category, and introduced two new processors, the low-voltage mobile AMD Athlon XP-M 2000+ and 1900+, for thin-and-light notebooks.

A separate category for what AMD calls "standard" notebooks is also part of the company's mobile processor lineup. AMD unveiled the three tiers of mobile processors at CeBIT in March.

Intel recently announced a new category of its notebook processors, introducing the mobile Intel Pentium 4 processor for heavy desktop-replacement notebooks. Intel now offers the Pentium M, the Mobile Intel Pentium 4-M, and the Mobile Intel Pentium 4 for notebooks, as well as the Mobile Intel Pentium III-M and the Mobile Celeron processors.

The consumer demand for desktop-replacement notebooks has been a bright spot in an otherwise stagnant PC market, said Alan Promisel, an analyst with IDC. Typically, the PC market declines about 10 percent from the fourth quarter of the year to the first quarter of the next year, he said. Desktop PCs were down about that much, but notebooks defied the seasonal trends with no sequential decline in demand, he said.

Notebooks are winning over consumers due to improved mobile technology and aggressive pricing by vendors, who generate higher margins on notebooks than desktops, Promisel said.

Fujitsu PC said it would release a LifeBook S2000 notebook with the low-voltage mobile AMD Athlon XP-M 1900+, according to the release.

The mobile AMD Athlon XP-M 2800+ processor is priced at US$230, in quantities of 1,000 units. The low-voltage mobile AMD Athlon XP-M 2000+ and 1900+ cost $134 and $123, respectively, in quantities of 1,000 units.

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Tom Krazit

IDG News Service
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