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IDC Finds Growing Competition Creates An Exciting Australian PC Market

  • 15 November, 2004 12:13

<p>NORTH SYDNEY, November 15th, 2004 - IDC has recently released the preliminary results for the PC market in Australia for the combined (Desktop and Notebook) market for the third quarter of 2004. After seeing a record performance in the second quarter the market declined by 8% sequentially, but saw a 20% increase from the same period last year.</p>
<p>IDC found that the desktop PC market contributed to the majority of the decline in the overall market as it fell by 10% from 2Q 2004. The notebook market saw a slight decline of 1% from the second quarter. Over the past year the Australian market has increasingly adopted the notebook form factor which is a major factor to the continued decline in the desktop PC market.</p>
<p>The market performed in accordance with IDC's forecast expectations - seasonality and the federal election both affected the quarter. IDC found that corporate buying slowed down significantly, whilst the SME space helped maintain market demand during the course of the quarter.</p>
<p>Michael Sager, IDC Market Analyst for PC Hardware stated that, "The market in 3Q 2004 adhered to seasonality with no huge surprises, but competition in the local market is most certainly growing. The increasing number of notebook vendors in the local market is slowly beginning to show in the share of some 'Tier 1' vendors. Over the past year, Asus, BenQ, LG, and most recently Samsung, have stepped up their local presence. Going forward the Australian PC market will be very competitive, and indeed an exciting market to watch."</p>
<p>"From a vendor perspective HP continued to sit on top of the Australian total PC market, despite seeing a decrease in its overall business from the second quarter. Dell continued to grow and stayed in second position with aggressive pricing in the quarter. The third position once again went to Acer, while IBM gained share in fourth position on the back of a successful desktop PC business. Toshiba and Apple rounded out the top 6 with Toshiba seeing increased competition in the notebook PC market," added Mr Sager.</p>
<p>Top 6 Vendor Market Share (Desktop and Notebook)</p>
<p>Overall Share:
HP 16.7%
Dell 14.3%
Acer 9.0%
IBM 7.8%
Toshiba 5.2%
Apple 3.0%
Others 44.0%
Total 100.0%</p>
<p>For press enquiries please contact:
Michael Sager
Market Analyst, PC Hardware
Email: msager@idc.com
Phone: 61 2 9925 2231</p>

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