Ecomworld August 2000

In this month's edition, we take the first steps to interacting with your customers online.

We all know the well-worn cliché, "If you build it, they will come"; the mis-truth of this certainly holds true for the online world, where traditional methods of gaining custom - such as locality and office hours - are irrelevant. Online and offline visibility, clear communications and responsiveness are the online businesses' imperatives.

For many buyers, online commerce comes down as much to finding the companies with which to do business as finding the right deal.

Improving access to your business by enabling buyers to trade with you online is a major step in ensuring your business stands out from the crowd, as is opening your business to buyers you have not been able to reach before.

This month's eComWorld helps you determine a marketing strategy for your business with a focus on acquiring and retaining customers. Online initiatives that won't cost you the earth are examined, including search engine and e-mail promotion. We also look at advertising, affiliate programs and content aggregation online, plus offline public relations, advertising and other areas of promotion.

To ensure that your strategy is working, we've included a section on measuring the success of your site. This section will allow you to determine the success of your marketing and to monitor the activity on your site, and allow you to make modifications where necessary.

Don't forget to check out the range of new information on our site at http://ecomworld.com.au, which includes news about developments in ebusiness both offline and online, reviews of the latest tools and products to complement your online venture, and tutorials for using these products.

And to ensure we can measure the progression towards our goal of 2001 web sites online by 2001, we invite you to register your business's Web site with us. We'll be providing an online directory - categorised by industry, business and site type - for our readers, consumers and other businesses alike.

To register your site, follow the links at http://ecomworld.com.au.

We hope you enjoy the August edition of eComWorld, out now. If you have any suggestions, comments, or ideas for case studies, please don't hesitate to e-mail me at ben_gerholt@idg.com.au.

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Ben Gerholt

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