Telstra is offering $50 ADSL starter packages bundled with DVD rentals, music downloads and digital photo prints in an attempt to gain more ADSL customers before Christmas.
The offer is available to customers who purchase a BigPond Broadband ADSL 1-Port Self-Install Kit between Nov 13 and December 31.
The price includes a modem, installation and 50 free movies, DVDs and photos from Bigpond's own services. All special movie, music and photo offers must be used by the end of June next year.
BigPond movies has 11,000 titles to choose from, and normally costs $32 per month for a maximum of three DVDs per day. BigPond music downloads usually cost $1.49 each and BigPond photos are 45 cents per print.
"We are the only provider able to bundle broadband, movie, photos and music all in-house," said Telstra spokesperson Craig Middleton.
Customers must sign up for at least the two-year, $39.95, 400MB plan in order to receive the package. There is a $100 fee for scaling back to a $29.95 plan. Additional usage for all Telstra broadband plans is charged at 15 cents per MB.
Telstra currently has more than 533,000 broadband customers. Middleton said Telstra was unable to say how many more customers it hoped to attract with this package.
Telstra's offer joins attempts by several other providers to gain more broadband customers before Christmas.
Last week OzEmail announced a no-upfront fee broadband deal (see: http://www.pcworld.idg.com.au/) and Optus offered up to four months free broadband for customers bundling their telephone and Internet services together (see: http://www.pcworld.idg.com.au).
Primus has just signed a deal yesterday with Foxtel, enabling it to sell Foxtel Digital and offer customers telephony, broadband and digital television packages at competitive prices. Details will be available in the next month. Primus apparently has at least one other broadband special to announce in the next few weeks.