UPDATE: Microsoft exits gaming peripherals market

Microsoft will exit the gaming peripherals market for all gaming products outside of its X-Box games system.

The software giant has confirmed that its gaming peripherals bearing the Sidewinder brand - such as joysticks, gamepads and racing wheels, have been pulled from Microsoft’s catalogues.

"This is an area we had been monitoring for a while," product marketing manager for Microsoft Australia's home and entertainment division, Cynthia Kouvatas, said. "Worldwide, the market for joysticks and gamepads has been in decline."

The vendor has said it will continue to market peripherals for its X-Box gaming system, and also general PC peripherals such as keyboards and mice.

Kouvatas said the axing of the Sidewinder brand did not mean that Microsoft was pulling out of the PC gaming platform altogether, a platform that to some degree competed with Microsoft's X-Box. This was because Microsoft still made a good profit from the publishing and marketing of PC games software.

"We are still very committed to the PC game platform," she said. "And many of our most popular titles are actually played with keyboards and mice."

Microsoft Australia claims to have notified its distributors of the change and "is in the process" of notifying resellers.

Microsoft has also set significant price decreases for the Sidewinder products over the July period in an attempt to clear out remaining lines.

They vary from 10 to 45 per cent, depending on the product.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

Family Friendly

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Stocking Stuffer

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?