Microsoft to exit PC gaming peripherals

While no official announcement has been made, Microsoft appears poised to exit the gaming peripherals market for all gaming products outside of its X-Box games system.

Resellers have told ARN that gaming peripherals bearing the Sidewinder brand such as joysticks, gamepads and racing wheels have been pulled from Microsoft’s catalogues.

Several resellers have also phoned Microsoft’s competitors asking for alternative products.

General manager for Logitech Australia, Marco Manera, said several resellers had contacted his office over the matter in recent weeks.

“I have certainly heard the rumours,” he said. “Resellers don’t want to lose the PC gaming category – while there is not a great margin on a PC or games console, they are always certain of high margins on the peripherals.”

Manera said that Logitech was the largest provider of PC gaming products such as joysticks and gamepads, Microsoft came a close second.

After that, he suggested, it was daylight. Any exit from Microsoft would see Logitech take a massive market share.

“We’d be more than happy to pick up the market share,” Manera said. “Logitech is very committed to the gaming category, and we can provide peripherals not just for one platform but for all of them – PC, X-Box or Playstation.”

Microsoft was unable to comment at the time of going to press.

The vendor is still advertising its joysticks, gamepads and racing wheels on its American and Australian websites. It has also recently embarked on an advertising campaign to remind resellers of its hardware innovations – specifically pointing to its expertise in the area of mouse and keyboard designs. There is no mention of gaming peripherals.

Such a strategy suggests that Microsoft will continue to market its keyboards and mice as well as its Xbox peripherals, regardless of what it does with its PC gaming peripherals.

Resellers said they had been given no details on what discount schemes would be available to clear remaining stock.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?