Waugh declared on OEM cartridges

Cricketing great Mark Waugh will go in to bat for the reuse of printer cartridges as part of a nationwide campaign to cut waste. The move is expected to fire up the battle for the lucrative consumables market.

Waugh will appear in a TV advertisement in February urging consumers to reuse printer cartridges. This is in opposition to the widely publicised OEM/PlanetArk strategy, which encourages consumers to simply return empty cartridges for recycling.

The ad, backed by cartridge remanufacturers, will spearhead a campaign next year to promote the industry as reputable and environmentally friendly.

Waugh appears in the ad, set at a cricket field and landfill site, telling viewers that 20 million cartridges are thrown away each year and likens reuse to refuelling a car.

"You wouldn't throw away your car when it runs out of gas, so why would you throw away your empty printer cartridges?" he tells viewers.

Australasian Cartridge Remanufacturers Association (ACRA) spokesperson, David Gibbons, said his industry was "at war" with the OEM/PlanetArk strategy.

"We want to use this [ad] to educate people that there is a better way to reuse cartridges," he said.

"These things are still of value. There's still a lifecycle process."

The new campaign is also the biggest shot fired by the remanufacturing industry in its bid to claim an increased slice of the growing consumables market.

Over eight million homes in Australia use printer cartridges, according to the ACRA - the reason for its mass market approach. The ACRA will also target IT managers and government purchasing officers next year, Gibbons said.

The Association will stage a series of seminars around the country aimed at addressing concerns from those in positions of buying power.

Franchises like Cartridge World, which have grown to over 180 stores nationwide, undercut the price of new cartridges by about 50 per cent. However, vendors such as HP and Lexmark have taken legal and technological steps in recent years to protect their multi-million dollar product lines from remanufacturers.

To fight perceptions that their products are of lesser quality, Association members have developed warranties that cover both cartridges and printers.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Steven Deare

PC World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?