Pacific Internet and Southern Cross bundle Internet/telco services

Proving ISP giants Telstra and Optus aren’t the only ones with the ability to offer their customers a combined telecommunications and Internet access package, Southern Cross Telco (SCT) has announced a new alliance with ISP Pacific Internet to provide bundled phone and Internet services to its customers in rural and regional Australia.

The deal with Pacific Internet will see SCT re-sell the ISP’s business and home broadband and dial-up Internet services to its 20,000 fixed line and mobile small business customers.

SCT managing director John Lawrence said the partnership allows SCT to expand its focus on offering end-to-end solutions to the business market.

“Our entry into the Internet market with Pacific Internet as a partner is an exciting new initiative for the company,” he said. “By focusing on what both organisations do well, we are able to deliver the best outcomes for our customers.”

Pacific Internet’s Dennis Muscat echoed Lawrence’s sentiments, adding that the alliance will “bring more choice to regional Australia and an affordable alternative to the existing small business solutions offered by tier-one telcos”.

Muscat said SCT customers will receive two separate bills for the services. Pacific Internet will bill customers directly for broadband and dial-up Internet services, while SCT will bill its customers for mobile and fixed line services.

“As volumes increase, we will look at a single co-branded bill for the customer,” he said.

Prices charged for Internet access for SCT customers will be the same as Pacific Internet’s regular rates, with SCT earning a dealer commission from the ISP for each bundle sold.

Muscat said the ISP will “definitely” consider partnering with other telcos like SCT “that share a similar philosophy and approach to market as Pacific Internet”.

SCT defines itself as a “switchless reseller” of fixed line services and CDMA mobile. As well as the new partnership with Pacific Internet, the telco says it will also be reselling Telstra’s GSM service from October this year.

The new bundled solutions are available to SCT customers now.

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Nadia Cameron

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