Microsoft puts Flash in Windows CE devices

Microsoft on Tuesday put more of its industry weight behind Macromedia's Flash technology, announcing that it will offer to bundle the Flash Player with its Windows CE embedded operating system for device manufacturers that use the operating system.

Under a licensing deal between the long-standing industry partners, Microsoft will offer OEMs (original equipment manufacturers) a license for the Flash Player at a reduced price when they license Windows CE. That operating system can be used to build such devices as car computers and smart phones.

"We've been working with a variety of OEMs who are Microsoft partners to have the player available on their devices," said Peter Goldie, general manager of rich media at Macromedia. "There aren't a lot in the market yet that we can point to."

Four companies have agreed to take advantage of the new licensing agreement, Macromedia said. They are Casio Computer Co. Ltd., Samsung Group, Siemens Corp. and Thomson Tak -- an interactive TV maker owned 70 percent by Thomson Multimedia Corp. and 30 percent by Microsoft.

Up until now, OEMs have had to pay a licensing fee for the Flash Player, royalties for each unit shipped that includes the player, and costs associated with porting the player to different computing platforms -- such as a cell phone or set-top box. Under the new offer, those companies will only have to pay a standard fee factored into the cost of the Windows CE license, both companies said.

"From an OEM's prospective, there are costs associated with bringing over the Flash Player to a new platform," said Aubrey Edwards, director of marketing for Macromedia's embedded appliance platform group. For example, a cell phone that can display Flash content will need a different customized version of the software than will a set-top box that uses Flash to display content such as interactive program guides. Macromedia did not say how much companies could save by acquiring access to the technology through a Windows CE license.

Macromedia created Flash as a tool for Web developers to create animated graphics and dynamic Web content. It has gained industry backing mainly because Flash files are small and can be delivered across the Web quickly. Flash content can also be resized without losing image quality. Macromedia's Flash Player is a small plug-in that users need to view that content on a PC or other computing device.

On the desktop, Flash technology has become ubiquitous for building and viewing dynamic Web sites and digital animation. The Flash Player currently is installed on roughly 97 percent of all desktops PCs, according to Macromedia, and it has maintained much of that market dominance through industry partnerships to distribute the player.

Microsoft said early this month that it would bundle the Flash Player in its forthcoming Windows XP operating system. However, the technology hasn't taken off very well in markets other than the PC desktop, according to Macromedia. Its deal with Microsoft should help spur adoption, Goldie said. "It will take the ubiquity of the player beyond the desktop," he said.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Berger

Show Comments

Most Popular Reviews

Latest News Articles


PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?