Drought of iPods frustrates Apple resellers

Shoppers wanting to get their hands on the new iPod are turning to internet auction sites like ebay as Apple’s Australian stores are dogged by supply problems.

Last week, bidders on the internet auction site ebay were bidding above the RRP for new model iPods, reflecting the MP3 player’s “hot” cachet and perhaps its sporadic availability at retail outlets.

“We’ve been averaging a hundred calls a day,” Next Byte director, Adam Steinhardt, said.

He described the supply situation as “dire”.

“It’s been a drought for six weeks,” Steinhardt said. “Supply has been trickling through.”

Apple Centre Broadway was seeing a “disheartening” supply of iPods, salesperson, Keith Marshall, said. “We have a steady dribble of supply that goes out to back order. We’ll order 20 and maybe get five.”

Apple Centre Taylor Square was also seeing constrained supply, director, Ben Morgan, said. “Today alone we placed 10 orders on top of 35 back orders,” he said.

While Apple’s high profile advertising of its iPods has seen a spike in demand over the past two to three weeks, it was struggling to meet demand, Steinhardt said. “In the Melbourne store alone I want 50.”

Next Byte expected to clear its back orders with a large shipment of iPods due late last week, he said.

“We’ve been flabberghasted by demand,” Apple marketing manager, Arno Lenior, said.

The vendor was getting extra shipments to try to meet local demand, he said.

While Apple tended to allocate its stocks fairly amongst its channel partners, Steinhardt wryly noted that the vendor did give its own Apple Store an advantage.

While Apple is continuing its high profile advertising campaign for the iPod, it is also receiving both IT and mainstream media coverage including consumer technology and gadget magazine T3, The Australian newspaper and radio station Nova, which last week was giving iPods away as competition prizes.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?