Samsung to begin manufacturing Memory Stick media

Samsung Electronics has expanded its Memory Stick licensing agreement with Sony and plans to begin manufacturing its own-brand Memory Stick memory cards, the two companies announced Wednesday.

The deal covers manufacture of the basic blue-colored Memory Stick and Memory Stick Duo cards and does not include the newer Memory Stick Pro or expansion module cards, said Aki Shimazu, a spokeswoman for Sony in Tokyo. Samsung becomes Sony's fourth licensee after SanDisk Corp., Lexar Media Inc. and Fujitsu Ltd. Sony also produces the cards itself.

The South Korean electronics company expects to begin production in August or September and begin sales shortly afterwards, said Jun Yim, a spokesman for Samsung in Seoul.

While the addition of Samsung as a licensee will bring more competition to the market, it is not expected to bring significantly lower prices for consumers.

"I think the price will be comparable (with existing manufacturers)," said Yim. "I don't think we can make them for much cheaper."

The deal builds on a licensing agreement signed between the companies in 2001 that gave Samsung the ability to include Memory Stick slots and support in its digital consumer electronics products. To date the Seoul, South Korea, electronics manufacturer has included a Memory Stick slot in several products including a notebook personal computer and DVD player.

Samsung said it is currently developing at least one cellular telephone that will feature a Memory Stick slot. Yim declined to divulge any details of the product because it is still under development although said it could be launched before the end of this year.

Memory Stick, launched by Sony in 1998, was the top selling memory card format in 2002, according to a July report by market research company IDC. Around 18 million cards were shipped during the year, thanks in large part to the popularity of Sony-brand consumer electronics products. Over the next five years IDC expects shipment growth of Memory Stick Duo to be particularly strong and for it to be the number two memory card format, behind leader mini SD, by 2007.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?