Samsung to begin manufacturing Memory Stick media

Samsung Electronics has expanded its Memory Stick licensing agreement with Sony and plans to begin manufacturing its own-brand Memory Stick memory cards, the two companies announced Wednesday.

The deal covers manufacture of the basic blue-colored Memory Stick and Memory Stick Duo cards and does not include the newer Memory Stick Pro or expansion module cards, said Aki Shimazu, a spokeswoman for Sony in Tokyo. Samsung becomes Sony's fourth licensee after SanDisk Corp., Lexar Media Inc. and Fujitsu Ltd. Sony also produces the cards itself.

The South Korean electronics company expects to begin production in August or September and begin sales shortly afterwards, said Jun Yim, a spokesman for Samsung in Seoul.

While the addition of Samsung as a licensee will bring more competition to the market, it is not expected to bring significantly lower prices for consumers.

"I think the price will be comparable (with existing manufacturers)," said Yim. "I don't think we can make them for much cheaper."

The deal builds on a licensing agreement signed between the companies in 2001 that gave Samsung the ability to include Memory Stick slots and support in its digital consumer electronics products. To date the Seoul, South Korea, electronics manufacturer has included a Memory Stick slot in several products including a notebook personal computer and DVD player.

Samsung said it is currently developing at least one cellular telephone that will feature a Memory Stick slot. Yim declined to divulge any details of the product because it is still under development although said it could be launched before the end of this year.

Memory Stick, launched by Sony in 1998, was the top selling memory card format in 2002, according to a July report by market research company IDC. Around 18 million cards were shipped during the year, thanks in large part to the popularity of Sony-brand consumer electronics products. Over the next five years IDC expects shipment growth of Memory Stick Duo to be particularly strong and for it to be the number two memory card format, behind leader mini SD, by 2007.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?