E-Commerce Handbook

The majority of e-commerce books on the market today lack focus, both in terms of subject matter and geography. The E-Commerce Handbook is an exception, and is written by an Australian, for an Australian audience.

Published with the support of the State Government of Victoria, the book is aimed at small to medium sized businesses, IT strategists, Web developers, graphic designers and business analysts. The lack of technical detail or dot-com theory probably excludes all but the small and medium sized businesses, but this does not mean it is not an excellent introduction to e-commerce.

Divided neatly into seven sections covering management, IT infrastructure, design, content, e-commerce systems, marketing and customer service, it is crammed with excellent references to a host of Australian sites. The numerous government site references and Australian Bureau of Statistics figures also add weight.

Perhaps the best aspect of the book are the checklists that appear at the end of each chapter. In fact, the whole book reads somewhat like a checklist as each section is broken down in to main headers, a brief description and an example. This means that you can pull together a basic plan to build on as you develop your business strategy.

The E-Commerce Handbook does exactly what it sets out to - provide a "practical guide to developing a successful e-business strategy", even if it is definitely one for beginners.

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