M-commerce will drive wireless

Gerry Tucker, Asia Pacific and Japan regional vice president, said: "People will interact with m-commerce very differently [to the traditional Internet]. The information has to be targeted and focused."

"The difference between traditional and the mobile Internet is a whole host of interaction."

Tucker, who heads the business development unit for BroadVision, said it is vital that CEOs and CIOs remember that mobile commerce is about wireless communication, not just WAP (wireless application protocol), which is just a delivery format.

Changing Internet content to suit m-commerce does not involve streamlining back the information, Tucker said. He believes that information should be personalised and this will need to be done, for example, by a person's name, the particular device they are using to access the Internet, location and time.

"CEOs and CIOs really need to look at what they are doing to move forward into this area." Profiles will need to be built and companies need to have architecture in place to dynamically personalise content, he said.

Tucker said he believed Asia would be the largest mobile Internet market within four to five years, with telecommunication carriers and operators driving the technology. "[Then will come] financial services, followed by markets like retail and travel industries, where many people have 'on the road' access to information. Distribution and logistics companies already have a mobile workforce and will also find these sorts of applications useful."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Kelly Mills

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?