Broadband service provider OzEmail has trashed its upfront fee and is offering a free modem for new accounts.
In the deal announced on Friday, customers signing up for a new 12-month broadband contract will not have to pay the line activation fee, and they will receive a free modem -- an upfront saving of $198.
OzEmail's managing director, Trevor Duff said that this deal marked the beginning of broadband maturation in this country.
"Now we've broken down the final barrier by offering broadband Internet from as little as $29.95 per month with no upfront charges," he said.
"You could say that we're doing for broadband what free handsets did for the mobile phone industry."
Customers who already have a broadband modem can sign a six-month contract and receive free line activation.
The offer applies to any of OzEmail's plans and ends on December 31.
All OzEmail plans are fixed rate with no additional charges. The entry level $29.95 per month plan offers 300MB of downloads per month, after which access is slowed to dial-up speed.
OzEmail's sales and marketing director, Phil Dobbie, said the service provider had trebled its broadband sales from last year.
Other service providers are also trying to secure a larger share of the rapidly growing broadband market, offering pre-Christmas packages and deals.
Optus announced last week an ongoing deal to enable customers that bundle their telephony and Internet services with Optus to have up to four months free broadband per year. See story: http://www.pcworld.idg.com.au/index.php?id=1892735998.
Telstra BigPond is also planning to announce a Christmas broadband offer. It is believed the company will entice subscribers with free movie rentals and music downloads. Details will be available next week.