HWW, Telstra in WAP deal

Under the contract, which according to HWW chief operations officer Anthony Ghattas, adds "significant revenue", HWW will build and host wireless application protocol (WAP) services and content for Telstra's WAP portal.

HWW is providing movie and entertainment guides, in addition to managing and hosting Telstra's WAP services including content delivery and advertising.

"This deal is a lot larger in scope and coverage [than previous deals]," Ghattas said. "The difference is that for Telstra we are not only creating and supplying the content, but also designing and managing the distributions systems. Telstra came to us and asked for a solution that would take care of their content needs for the WAP portal," he said.

The service, which has already been live for several days, can be accessed via the Telstra WAP portal and currently carries two HWW services, Your Movies and Your Gigs.

Despite the hype surrounding WAP services, Ghattas said there has been a surge in the market, especially from the telecommunications industry. "It's mainly from telcos who have the money to spend on wireless. Nobody has really worked out how to monetise wireless."

Ghattas said HWW would be interested in expanding its relationship with Telstra in the future. "Going forward, it is our hope that with convergence of both data streams, web and wireless will become one and hopefully we'll do both for them," Ghattas said.

In a separate web deal, HWW already provides finance and entertainment content to Telstra's website.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?