eBrands

Though short on education and heavy on inspiration, eBrands is a readable testament to the importance of branding in the age of e-commerce, and those who choose to ignore the subject itself do so at their peril.

Unfortunately, neither did many of us, and we have come to e-commerce as a way to develop existing businesses and infiltrate new markets. Therefore, at first glance, Carpenter's eulogies to a select group of the Internet's outstanding businessmen and women may seem highly irrelevant.

And, to a certain extent, it is. The case studies covered in the book - Yahoo!, CDNow, iVillage, Onsale, Barnes & Noble, and Fogdog Sports - all exist and have cornered, with a few lucky others, their respective markets.

However, if you can ignore the back-slapping introductions and get past the fact that Carpenter thinks he's pretty cool hanging out with these Web wonders, then there is some real substance to eBrands. The case studies he chooses have all had to create and maintain an Internet brand that attracts browsers and turns them into loyal customers.

The information on Yahoo's marketing campaign alone is enough to warrant the purchase price, and anyone looking to be successful in the online environment could do a lot worse than adopt some of its guerilla marketing tactics.

Though short on education and heavy on inspiration, eBrands is a readable testament to the importance of branding in the age of e-commerce, and those who choose to ignore the subject itself do so at their peril.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?