Study: businesses not tapping full Net potential

"Our study suggests that there still is a long way to go for companies to fully exploit this technology," said Andrew Winston, one of the four authors of the study released Thursday from the University of Texas at Austin's Centre for Research in Electronic Commerce.

The 74-question survey commissioned by Dell suggests businesses still can make gains on the Internet in areas like developing online supplier relationships and redesigning business processes. A strong correlation exists between financial performance and business technology drivers, such as system integration, customer orientation and supplier-related processes and trading partner readiness.

A majority of businesses have developed Web sites with product information (74 per cent), but the companies have not integrated functions like customisation (55 per cent), order status (44 per cent) and capabilities for customer feedback and quality issues (29 per cent).

The study of retailers, manufacturers, distributors and wholesalers concludes that companies with less than $US1 million in revenue have an increase in return of capital invested of 50.2 per cent, compared to 20.9 per cent for firms with $US10 million in revenue.

"Small firms can have immediate impact by going online," said Prabhudev Konana, a study author.

Winston suggested it will take not only internal company change, but also alternations in the attitudes of the companies that a business deals with to both accelerate and exploit the benefits of the Internet.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Evans

PC World
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?