AltaVista refocuses on search engine business

"While many of these business decisions have been difficult, we are now in a position to unleash our search expertise with a clear, singular focus to penetrate every layer of the search market for both consumers and businesses," Rod Schrock, AltaVista chief executive officer and president, said in the statement.

AltaVista has major plans to invest heavily in Net search technology. Such investments include ramping up its outlay on the vertical search arena, notably AltaVista's Shopping.com information service, according to the company statement. AltaVista also plans to invest in what it terms a third-generation search service which will be capable of incorporating into a search query users' interests and the context of the query.

Additionally, the vendor has aggressive plans to grow its AltaVista Search Software Enterprise sales and support organisation four-fold by the end of the present fiscal year and to form an Information Marketing Services organisation offering in-context marketing services to content providers.

AltaVista will also invest in expanding its international operations to over 35 countries during the current fiscal year due to close July 31, 2000.

The company will launch the first of the 35 new language-specific Web sites next week with a search site for Denmark. This will be AltaVista's eighth country-specific Web site launched outside of the US this year. Over 55 per cent of AltaVista's 65 million monthly users come from outside of North America, the company said in the statement. AltaVista Europe is responsible for the roll-out of the new sites, rather than the US operations which were affected by the layoffs associated with the restructure.

AltaVista is still licking its wounds after a failed attempt in the UK to launch flat-rate unmetered Net access service. AltaVista's UK division announced the departure of its managing director and a refocusing on its Net search business late last month. CMGI, AltaVista's parent company, supports the search engine vendor in its efforts. "We're confident that AltaVista's decision to reinforce its strategic focus on search, in tandem with its investments to help increase market share and expedite its timeline to profitability, will significantly accelerate our goal to make AltaVista the leading search portal for both consumers and enterprises," David Wetherell, CMGI chairman and CEO, said in a statement.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Clare Haney

PC World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?