Yahoo may continue AltaVista site, executive says

Yahoo Inc. may continue with the AltaVista Web site ( after it completes its acquisition of Overture Services Inc., and may use some of AltaVista's search technologies on its own portal sites, according to an executive of Sunnyvale, California-based Yahoo. AltaVista, a provider of Web search services and technology, is currently a business of Overture.

"We believe that the AltaVista brand is still very strong, and has come to attract a particular type of user, and it is entirely possible that we may keep the AltaVista site to serve a particular niche of users," Phu Hoang, Yahoo's senior vice president for engineering, told IDG News Service. "I think that there may be opportunity for us to try (on AltaVista) new search features and new capabilities that are a little bit on the edge, that we are not yet ready to show up in the mainstream."

Hoang was in Bangalore Thursday for the formal inauguration of Yahoo's software development center in India.

Yahoo announced in July that it signed a definitive agreement to acquire Overture of Pasadena, California, which offers paid-search listings, with syndication through search engines on Web portals including Yahoo and Microsoft Corp's Overture sells its listings by auctioning off search terms to the highest bidder. "We saw that search from a business standpoint was very much a commodity business, and could not bring in much profits," said Hoang. "Overture was the company that changed that landscape by making search the new hot thing, because they found a way to allow someone like us to drive a lot of revenue from search. This came from their ability to have a marketplace where small merchants can come in and bid for a search term. It became clear to us that this was a very sustainable business in search." The proposed acquisition of Overture will give Yahoo control over a key component of Yahoo's business strategy in search, said Hoang.

Yahoo expects to expand Overture's pay-for-performance search faster and more cost effectively into its vertical properties, such as shopping, travel, and yellow pages, and integrate contextual advertising throughout Yahoo's network, including properties such as in sports, real estate and autos. Yahoo also plans to sell a number of its own products and services like Yahoo Store and Yahoo Web Hosting to Overture's over 80,000 customers, according to Hoang. "If you look at Overture's base of advertisers, these people are small merchants and small business people, and we have a number of small business tools and services that we can sell to them," said Hoang.

Yahoo's proposed acquisition may however make some of Overture's distribution partners uncomfortable, according to analysts. European Web access provider, T-Online International AG, for instance dropped Overture in favor of Google Inc. of Mountain View, California, citing a clause that allowed it to terminate the contract early if Overture was acquired by a competitor. is another key customer of Overture.

"We would love to keep MSN, and we aim to keep them, but when we did the deal with Overture, we did the calculation that we would do the deal even if the contract with MSN does not continue," Hoang said. Yahoo will keep Overture as a separate company after the acquisition, because Overture provide its service to many companies, including Yahoo's competitors, added Hoang.

Palo Alto, California, AltaVista Co. was acquired by Overture in April this year. Overture also acquired in April the Web search unit of Oslo-based Fast Search & Transfer (FAST), a developer of enterprise search and real-time filtering technologies. After the acquisition of Overture these search technologies and services will become the property of Yahoo which also has its own search engine. Yahoo also acquired Inktomi Corp, a Web search technology provider in Foster City, California, in December last year.

"We now have the assets and also the flexibility to provide the user the best search experience, whatever the (search) platform may be," said Hoang. "Choosing which of those platforms we will use is something we are continuing to work through. There are many aspects of a search engine. It may show up as Web search, or it may show up as news search, or as product search, or travel search."

FAST has traditionally been very strong in the basic science of crawling and indexing, AltaVista has been pretty strong in different needs and features of search such as multimedia search and clustering search, while Inktomi has been good focusing on relevance, according to Hoang. "They are all really good nice pieces for us to put together an entire framework of providing the best search experience to the user," Hoang added. "What we find is that some of the technologies that we have work very well for the Web, and others work very well for the other components. So we are in the process of looking at the various technologies and mapping that to the various applications that we are intending to use." Yahoo's own search engine will offer basic personalization features within a year, Hoang added.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles


PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?