Let the Games Be Online!

Real-time coverage on the Net, such as streaming video, has been banned to ensure that viewers are ripe for television broadcasting. However, seven out of 10 people say that broadcast TV coverage, coupled with interactive Web coverage, would increase their overall consumption of the Olympics, according to Insight Express' online survey of more than 400 adult Net users in the US.

Surprisingly, more than half of the respondents who say they intend to follow the Olympics also say that learning about event outcomes via outlets such as the Net would encourage them to watch more of the Games on TV.

But most people online - almost three-quarters - are unaware that the IOC and its broadcast partners have limited the coverage of the Sydney events.

"I cannot get on the Internet and watch clips [of the Olympics] as they happen," says Charlie Hamilin, a former Olympian, as well as president and COO of Insight Express. "NBC presumably made the decision [to bar real-time streaming of events] … because it would minimise their TV viewership and minimise the value of the advertising played on prime-time TV. Our survey shows that they may have made a sub-optimal decision."

Six out of 10 Internet users say they intend to follow the Olympics, which kick off Friday. For one-quarter of those surveyed, the Games will be the sporting event they follow most closely this season.

Keeping the official coverage of the Olympics off the Internet might turn out to be a huge mistake for the IOC and NBC, according to Insight Express. Sixty-eight per cent of Internet surfers who intend to follow the Olympics say they would watch real-time streaming video or audio coverage of the Olympics on the Web if it were available. Thirty-eight per cent say that if necessary, they would watch pirated or non-sanctioned Olympics coverage on the Web.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?