Let the Games Be Online!

Real-time coverage on the Net, such as streaming video, has been banned to ensure that viewers are ripe for television broadcasting. However, seven out of 10 people say that broadcast TV coverage, coupled with interactive Web coverage, would increase their overall consumption of the Olympics, according to Insight Express' online survey of more than 400 adult Net users in the US.

Surprisingly, more than half of the respondents who say they intend to follow the Olympics also say that learning about event outcomes via outlets such as the Net would encourage them to watch more of the Games on TV.

But most people online - almost three-quarters - are unaware that the IOC and its broadcast partners have limited the coverage of the Sydney events.

"I cannot get on the Internet and watch clips [of the Olympics] as they happen," says Charlie Hamilin, a former Olympian, as well as president and COO of Insight Express. "NBC presumably made the decision [to bar real-time streaming of events] … because it would minimise their TV viewership and minimise the value of the advertising played on prime-time TV. Our survey shows that they may have made a sub-optimal decision."

Six out of 10 Internet users say they intend to follow the Olympics, which kick off Friday. For one-quarter of those surveyed, the Games will be the sporting event they follow most closely this season.

Keeping the official coverage of the Olympics off the Internet might turn out to be a huge mistake for the IOC and NBC, according to Insight Express. Sixty-eight per cent of Internet surfers who intend to follow the Olympics say they would watch real-time streaming video or audio coverage of the Olympics on the Web if it were available. Thirty-eight per cent say that if necessary, they would watch pirated or non-sanctioned Olympics coverage on the Web.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?