World Cup slows PC sales in Q2; Apple shines

PC market growth slowed during the second quarter compared to the first three months of the year as the World Cup soccer tournament distracted Europeans, leading to a steep slow down in shipment growth on the continent, market researcher, IDC, said in a report.

Despite slower growth overall, some computer makers thrived, including Apple Computer, the report said.

Global PC shipment growth softened to 9.7 per cent year-on-year in the second quarter, from a blistering 12.9 per cent pace during the first quarter, IDC said.

"While overall growth remained strong, there were some unexpected twists in regional performance. Inventory from he first quarter and distractions from the World Cup significantly cut into European growth," the market researcher said.

PC shipment growth in Europe rose just 7 per cent in the April through June period, compared to a 14 per cent increase during the first quarter and an IDC forecast calling for 12 per cent growth.

The slower second quarter figure should mean more PC bargains for users. Increased competition among PC makers and sluggish growth in some key markets such as Europe and the US, which grew just 6.7 per cent year-on-year during the second quarter, should ensure low prices.

"We can expect to see heightened competition in the second half of this year as companies vie for growth," IDC said, noting that U.S. PC makers have slashed prices over the past six months to increase shipment growth. The company also cited aggressive competition between microprocessor makers, Intel and Advanced Micro Devices (AMD), as well as the delayed release of Windows Vista as factors that will affect PC market growth going forward.

Processor competition has already hurt Intel. The company this week reported second quarter sales that disappointed Wall Street, and blamed price competition with AMD as part of the reason for the shortfall.

There were several bright spots for PC vendors during the second quarter. Apple shipments grew by about 16 per cent thanks to strong portable PC sales at its retail stores, IDC said.

"The strong growth reflects a successful transition to Intel-based systems - a critical transition for the company that sets the stage for future growth," IDC said.

Apple this week reported earnings for its fiscal third quarter that solidly beat Wall Street estimates as sales of iPods and Macintosh computers soared.

Taiwanese PC maker, Acer, also continued to gain PC market share on growth that outpaced all other top vendors, IDC said. Gateway shined as its growth topped 15 per cent for the second quarter, while Dell remained the PC market leader at 19.2 per cent and gained global market share despite facing tough competition.

By region, the Asia/Pacific excluding Japan continued to grow at a faster clip than the rest of the world due to strong PC buying in China, IDC said.

India and South Korea grew at a slower than expected pace during the quarter, moderating PC shipment growth to the region at just over 18 per cent year-on-year.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Bitdefender 2019

Bitdefender solutions stop attacks before they even begin! Get cybersecurity that 500 MILLION users already have and trust.

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?