CoShopper promises cheaper prices for online buyers

Already in practice in a number of countries around the world, including the UK, Germany and Brazil - as well as the company's home country of Norway - CoShopper aims to help consumers get a better price on high-ticket items.

Potential buyers can nominate which products they want to buy and the more people who want a certain product, the cheaper the item will be. "We're the flip-side of online auctions," CoShopper country manager for Australia, Andrew Coates, said. "The more popular auction sites are the higher the price - we're the opposite."

According to Coates, if CoShopper can't negotiate a price that is at least 10 per cent better than street price, the item will not appear on the site.

Shoppers need to wait for the best price and CoShopper negotiates a number of tier prices depending on the amount of interest from members. They then have two options when it comes to committing to buy a product - they can say they will buy it at any price, whether the best price is reached or not, or at a reserve price (the most they want to pay) based on one of the tier prices.

Joint-managing director for Asia-Pacific, Christopher Lane, argued that because items are generally high-ticket or considered purchases, shoppers are prepared to wait for the best price and will not find the delay onerous if they can save money. Lane says as interest grows, the time it takes to gather buyers will also decrease.

After only two days in business, there are relatively few items for sale on the Australian site and the majority have not received enough interest from potential buyers to decrease in price. As an example, an Agfa scanner - the SnapScan 1212U - is featured on CoShopper as currently priced at $235 with a best price of $210.10. Harvey Norman advertises this product on its site at $314.

A comparison of mobile phone prices between CoShopper and buy.com found the buy.com prices only slightly higher than CoShopper's best prices. A Nokia 3210, for example, has a best price on CoShopper of $290 and is currently $350, while you can buy it from buy.com for $297.73. Ten buyers are needed, in this case, to get the $290 CoShopper price.

To spur interest, CoShopper relies on potential buyers spreading the word - it's in their interest if more people join. The company will also work to build a network of affiliate sites - or sites that host the CoShopper facility or a subset of the products - to improve buying power.

According to Coates, the first global ‘CoShop' - aggregating buyers from CoShopper sites around the world - will take place in around two month's time.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Deanne McIntosh

PC World
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?