Apple Computer has joined the Blu-ray Disc Association (BDA), adding further industry support for the high-capacity optical disc standard, the association announced Wednesday at Cebit.
Apple joined the association Tuesday during a meeting held in South Korea, Victor Matsuda, vice president of the Blu-Ray Disc Group, said at a news conference here.
The Blu-ray association is a group of companies that promote the optical disc standard, which is seeking to replace DVDs for storage and playback of HD (high-definition) content.
Apple's role has yet to be officially announced, but the company is expected to help the association in its efforts to finalise copy protection measures for contents, said Victor Matsuda, vice president of the Blu-ray group.
The association's board members play the most active roles in setting the Blu-ray standard. Other board members include Dell, Hewlett-Packard, Pioneer; Koninklijke Philips Electronics; Samsung Electronics and Sharp.
