Cars will be major Net-service vehicles

Mercedes models to come will provide dynamic maps using information from other cars that have traveled a route, download movies from video stores via short-range wireless networks and pass on information from connected home appliances such as an empty refrigerator, said Ken Enders, vice president of marketing for Mercedes Benz USA, a subsidiary of Daimler Benz.

With the average American commuter in a vehicle for 90 minutes each day -- and up to five hours in New York or the San Francisco Bay Area -- autos will become a common place to seek information from the Internet, he added.

Trade show attendees should get used to seeing auto makers at computer events -- Mercedes-Benz is the official automotive sponsor of this year's Comdex -- as the two industries begin to cooperate more.

When it comes to reliability in hostile environments, Enders said, the automotive system is ahead of the IT industry: embedded computers in cars continue to operate in baking-hot temperatures or while sprayed with water. "Your PC can't do that," he said.

"The power of combining the marketing expertise and the technological innovation of both our industries could be exponential," Enders said. "Don't be surprised to see more of the likes of me at future computer trade shows," he added.

Mercedes and some other automakers already are using GPS (global positioning system) information and mobile connectivity to provide emergency services and directions to drivers, and the range of services soon will expand, Enders said. Internet connectivity will help expand the offerings to include data such as dining recommendations, entertainment programs and even maps that keep up with construction obstacles and other changes on a driver's commute route, he added.

"Cars have become the next big untapped platform for mobile e-services," Enders said.

The key to making auto Internet services useful will be to deliver information filtered according to a driver's location and, most importantly, preferences, he explained.

"Marketing a swanky new Asian restaurant to a driver based on their proximity is a no-brainer today. But [in future], we will be able to do it only to drivers who like Asian food," he said.

Speaking after the presentation, Enders said that dynamic mapping based on federated computing could have the answer to the eternal parking space question.

"That application I can see extending to parking spaces. ...You would know if a vehicle was in a space or not," Enders said. But wouldn't that result in a race for spaces between all drivers subscribing to the service? "Things aren't perfect. This is not a perfect solution," he concluded.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?