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Lexmark changes the game for photo printing at home

  • 25 October, 2004 12:00

<p>– Two new devices bring home the simple digital photography printing power –</p>
<p>SYDNEY, October 25 2004 – Lexmark has introduced two products that dramatically ease the at-home photo printing experience.</p>
<p>The Lexmark P915 Home Photo Printer and the Lexmark P6250 Home Photo Centre All-in-One are the result of exhaustive research, focus groups and user testing. Every aspect – from innovative industrial design and enhanced performance to unique, value-added bonus features – will simplify the digital photo printing process for home users.</p>
<p>“Until now, customers who sought quality, fast prints saw home photo printing as a complex sequence of button pushing and program navigation,” said Stephen Waugh, general manager, consumer and small business, Lexmark Australia and New Zealand. “Those days are over. The P915 and P6250 are so sophisticated yet so easy, it’s like harnessing the quality of a large photo lab.”</p>
<p>Advanced features, simple photo printing</p>
<p>Lexmark has long been known for its purposeful design, but the Lexmark P915 and P6250 take that development philosophy to new heights. Both products are infused with features that render the photo printing process quick and intuitive.</p>
<p>Both products deliver great results with Evercolor™ inks. Evercolor is a unique six-colour hybrid ink system that combines the broad colour gamut of dyes with the permanence of pigment inks. Consumers can print brilliant photos that last longer without fading than traditional photos under display conditions and more than 200 years storage in photo albums. *</p>
<p>The hub of both photo printers is located front and centre at the LCD display, offering unconventional help to make users’ life easier. The 2.5-inch colour LCD features:</p>
<p>· Count down timer – consumers can multitask while printing their photos, as a timer counts down how long it will take to generate output.</p>
<p>· Print preview – when using these products in standalone mode, the colour LCD previews how the printed image will appear.</p>
<p>· Built-in video instructions – a video demonstration visually walks the user through the steps of replacing cartridges, while he/she is actually changing the cartridge.</p>
<p>Additional features that make the printing experience easier include:</p>
<p>· Smart software – designed to work in perfect harmony with Lexmark’s technology, the exclusive Imaging Studio Software helps novice users effortlessly execute photo editing features such as red-eye reduction, cropping and re-sizing, when in PC – attached mode.</p>
<p>Photo Scan Guide – The P6250 offers blue LED lights that serve as a reminder of where the top left corner of your document should be placed when scanning a document, for quick document placement -- every time.</p>
<p>The P915 and P6250 offer on-board camera card readers, support PictBridge technology and feature six-colour output with borderless capabilities. Images can be produced with resolution of up to 4800 x 1200 dots per inch with inks that last for decades under display conditions.* The Accu-Feed™ paper handling system allows for easy switching of media, while sensing technology detects the loaded media type and adjusts the driver for the best possible output.</p>
<p>The Lexmark P915 Home Photo Printer and P6250 Home Photo Centre All-In-One have estimated retail prices of AUD$299 and AUD$399 including GST, respectively and are available immediately in Australia. They will be available mid-November in New Zealand.</p>
<p>*Longevity claims are based on accelerated testing of photos displayed indoors, under glass or in photo albums printed on Lexmark Premium Photo Paper. Actual resistance to fading will vary based upon factors such as light intensity and type, humidity, temperature, air quality, drying time, glass, matting, album materials, print media and image. Lexmark does not warrant longevity or archivability of prints.</p>
<p>-ends-</p>
<p>Should you have any enquires or would like to speak to Lexmark regarding these announcements, please contact Jessica Sealby or Guy Downes at Howorth Communications on 02 8281 3810 or pr@howorth.com.au</p>

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