PC World: Double-digit circulation growth for Australia's fastest growing computer magazine

PC World returned double-digit growth of 13.2% over the twelve months since June 1999. As well as being the only magazine in the computer market to post a double-digit circulation increase in the last 12 months, PC World is also the only magazine that can lay claim to 20 consecutive periods of ABC audit growth, and the only magazine that has grown at more than 6 times the market average.

Source: ABC June 2000
Publication Australian circulation June 2000 Total circulation (incl NZ and other) June 2000 Australian circulation growth from ABC June 1999 % growth Australian circulation from ABC June 1999 Total circulation growth (incl NZ and other) from ABC June 1999 % growth total circulation (incl NZ and other) from ABC June 1999

Australian PC Authority 49, 554 54,093 1755 3.7% 3530 7.0%
Australian Personal Computer 68, 773 71,240 -3759 -5.2% -3186 -4.3%
PC Magazine 32, 186 33,024 -3538 -9.9% -2733 -7.6%
PC User 60,047 62,269 777 1.3% 1136 1.9%
Total Market 267,489 278,060 1814 0.7% 5437 2.0%

PC World's double-digit growth has been at the expense of all other computer magazines that have either lost circulation or had minimal growth during the same period as well as in the last six month audit period."PC World's circulation will continue to grow in the next 12 months and we'll further entrench our position as the number one title for advertising market share," said Mike Udabage, Vice President of IDG's PC Division. "In contrast, our competitors have lost the will to attract new readers and will continue to decline."

Quality and innovation

In December 1999 new designs and sections were added to the PC World package of print magazine, cover CD ROM, Web site, and email news service.

"These outstanding results are a response to PC World's focus on the hottest developments in technology and our new format launched in December last year," claimed Ben Gerholt, editorial director of PC World and online director at IDG Communications.

During the most recent audit period PC World also implemented the following major initiatives:

April: LinuxWorld.com.au launched. LinuxWorld.com.au focuses on the continually strengthening Linux and open source market. LinuxWorld.com.au is integrated with PC World through a dedicated section in each issue of the magazine, Linux and open source software on the LinuxWorld.com.au section of the cover CD-ROM and LinuxWorld.com.au content on the PC World Web site.

June: eComWorld launched. eComWorld is PC World's initiative to help small and medium businesses join the online economy. eComWorld is a stage-by-stage guide that appears in PC World each month as well as being sent to selected small and medium businesses through IDG's own list resources and in conjunction with our advertising partners.

It is expected that the full impact of these initiatives as well as new print and Internet projects planned for the months leading up to the December issue, will not be seen until the December 2000 ABC audit.

"The last six months have been a period of focussing on quality and expanding our products," said Gerholt. "We will continue to gain readers off our competitors as well as reach new readers and new markets within our sphere of influence."

- ends -

For further information contact:

Mike Udabage, Vice President PC DivisionPhone: 02 9902 2774; Email: mike_udabage@idg.com.auMatt RigneyNational Advertising Manager PC DivisionPhone: 02 9902 2759; Email: matt_rigney@idg.com.auFor this and other recent PC World press releases visit http://pcworld.idg.com.auPC World Background Australian PC World was launched in 1984 and is part of IDG's global PC World product line, which is published in 63 different countries.

Australian PC World has now had 20 consecutive periods of ABC growth: Current circulation is 57,434 (June 2000).

Australian PC World is also part of the PC World Online global network which has:

3.5 million visits per month, 40 million ad views per month and 13 million page views per month.

Australian PC World is a division of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 books. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.

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