Adobe brings DRM to the Australian market

With the aim of eventually eradicating pirated copies of its software, Adobe has introduced an updated version of its Photoshop application featuring digital rights management (DRM) technology into the Australian market.

The test version of Adobe’s new software activation process, used to track and record each installation of the application, has been incorporated into retail boxed copies of Photoshop 7.02, which are available now.

Adobe Systems managing director Asia-Pacific, Craig Tegel, said the Australian software release represented the first trial of DRM technology to be conducted by Adobe worldwide.

DRM refers to technologies used to dictate the distribution of digital content. While various types of the technology are attracting interest from record and movie companies as a means of securing copyright content, DRM is also being considered by companies for controlling the distribution and sharing of corporate data within the office.

Although software producers such as Microsoft have released DRM products which manage both the customer software registration and activation process, Adobe’s protection technology will only be used to activate the actual software, Tegel said.

“This is not a registration process – we are not collecting information on the customer,” he said. “All this process is doing is activating the application itself.”

Customers would still be required to register their details when purchasing the software, he said.

Upon installing the Photoshop application, consumers will be presented with a series of numbers which they must use to activate the software either via the Internet or Adobe’s toll-free phone number. These sets of numbers are then recorded and kept in Adobe’s central database server. Customers have up to 30 days after initially installing the software to complete the activation process.

Australia was an ideal location to test the activation process because it offered an “easy way” of controlling one market while still using the standard international English version of the software, Tegel said.

Adobe also maintains a customer support centre in Australia, making it easier to assist customers should any problems arise from the new process.

“We want to analyse the customer’s experience, and get a good sample of people using it [the activation process] ,” he said.

Tegel said trials of Adobe’s activation process were expected to be completed by the end of August.

Depending on the success of the pilot, Adobe would extend the use of DRM technology to its Photoshop software globally, as well as roll it out across the rest of its product line-up, he said.

According to the Business Software Association’s 2002 Global Software Piracy Study, Australia’s average commercial software piracy rate now sits at 32 per cent, equating to a loss of $220 million yearly. In comparison, US and UK piracy rates were found to be about 23 per cent and 26 per cent, respectively.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Nadia Cameron
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?