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Microsoft Australia introduces new CRM application

  • 09 March, 2004 09:06

<p>SYDNEY – 9 March 2004 – Microsoft Australia today announced the general availability of Microsoft Business Solutions CRM 1.2 to the Australian market at Customer Contact World 2004 held at the Sydney Convention Centre, Darling Harbour.</p>
<p>Microsoft CRM was built from the ground up on the Microsoft .NET Framework and is designed specifically for small and mid-sized businesses, as well as divisions of large enterprises, to maximise productivity and increase efficiency in sales and customer service.</p>
<p>During the keynote address, Ross Dembecki, Lead Product Manager, Microsoft Business Solutions Australasia, introduced the product to more than 500 marketing, sales and customer service managers attending the conference and provided an in-depth look at how Microsoft CRM can help improve business operations.</p>
<p>“The strong attendance at Customer Contact World reflects the excitement and enthusiasm we are seeing among our partners and customers for the development of a CRM solution for the small and mid market,” said Mr. Dembecki. “Microsoft CRM will provide our strong network of partners and independent software vendors with a base platform on which to build and extend customised vertical solutions across a broad array of industries.”</p>
<p>Early adopter customers who have begun implementing Microsoft CRM in Australia include Linfox Logistics Group, leading adhesive supplier tesa tape Australia, online DVD rental company Quickflix, Teco, the world’s leading electric motor producer and Bullseye Internet Solutions.</p>
<p>According to Will Arnott, Linfox Executive General Manager Supply Chain, Business Development and Marketing, the decision to go with Microsoft CRM was an easy one.</p>
<p>“We needed to update our existing CRM solution to improve visibility of our customer interactions and enhance our decision-making ability regarding customer opportunities along with our resource allocation methods,” said Mr. Arnott.</p>
<p>“As we have standardised on the Microsoft platform, we saw Microsoft CRM as a natural progression which would enable us to leverage our previous investment in other Microsoft technologies,” he said. “We now have complete visibility into our customer relationships which is critical to growing our business.”</p>
<p>Other early adopter customers also welcomed the introduction of Microsoft CRM to the Australian market.</p>
<p>“We’ve found in our industry, CRM adoption has been slow. If we develop our business incorporating CRM, we’ll be a step ahead of the competition. We’ll be more effective, more responsive to customers and make our sales force as proactive as possible,” said Mr. Dennis Pike, Managing Director, tesa tape Australia.</p>
<p>"A robust and flexible product, we see Microsoft CRM enabling Bullseye to focus on qualifying leads and sharing sales history across different transactions, resulting in an overall improvement in our ability to track complex sales and produce qualified pipeline reports," said Bullseye Internet Solution’s Technical Director, Mr. Michael Chanter.</p>
<p>Pricing and availability
Microsoft CRM is available now in Australia through the broad Microsoft distribution and reseller channel. A directory of local partners who have been trained on Microsoft CRM and can deliver the software and associated services to help ensure a rapid return on investment is available online.</p>
<p>Microsoft CRM is available through a wide range of licensing options to suit the needs of small, mid size and large organisations. The product is available in Sales and Customer Service Modules, with Standard and Professional level user licenses available for each module. Full packaged product pricing starts at a recommended retail price of $612 per user for Sales Standard, and $1425 for the Sales Module for the server. Prices include one year of maintenance and GST. Volume discounts and additional benefits may apply when purchased through Microsoft Volume Licensing.</p>
<p>More information on Microsoft CRM and trained partners can be found at</p>
<p>- ENDS -</p>
<p>About Microsoft Business Solutions
Microsoft Business Solutions, a business group of Microsoft, offers a wide range of integrated, end-to-end business applications and services designed to help small, midmarket segment and corporate businesses become more connected with customers, employees, partners and suppliers. Microsoft Business Solutions’ applications optimize strategic business processes across financial management, analytics, human resources management, project management, customer relationship management, field service management, supply chain management, e commerce, manufacturing and retail management. The applications are designed to provide insight to help customers achieve business success. Further information about Microsoft Business Solutions and Microsoft CRM can be found at:</p>
<p>About Microsoft</p>
<p>Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.</p>
<p>Microsoft and Hotmail are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.</p>
<p>The names of actual products and services mentioned herein may be the trademarks of their respective owners.</p>
<p>For further information, please contact:</p>
<p>Shannon Rudd</p>
<p>Microsoft Australia, Product Communications Manager</p>
<p>02 9870 2451 or 0410 533 055</p>
<p>Juliet Powell or Anne Flanagan</p>
<p>Howorth Communications</p>
<p>02 9904 2618 or 0438 080 306 (Juliet) and 0405 082 603 (Anne)</p>

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