AMD targets developing world with low-cost PC

Advanced Micro Devices (AMD) next week plans to unveil a sub-US$300 PC for the developing world as the company tries to get a jump on a potentially enormous market.

The Personal Internet Communicator (PIC) is a starter PC for markets where low costs are a requirement. It's designed to provide the most basic computing functions to users who would otherwise have no access to the Internet. The system is expected to cost US$249 with a monitor.

AMD will unveil the PIC next week as part of its "50x15" initiative, in which it hopes to bring Internet connectivity to 50 percent of the world's population by 2015. Only about 10 percent of the world has access to the Internet due to cost constraints or the lack of a proper infrastructure for PC use, according to AMD's presentation materials.

Local service providers will be responsible for the maintenance of the system, AMD said. Those local telecommunication companies or Internet service providers will actually brand, market, sell and support each PIC.

With the PC market maturing in the developed world, PC and chip companies are looking to new sources of growth for their products. The untapped markets in countries such as India, China and Russia represent a huge opportunity for PC companies.

AMD estimates that more than 200 million households around the world with sufficient incomes to support a PC have yet to purchase a system. These potential users might not even realize they can afford a computer until they are presented with a low-cost product like the PIC, the company said.

The PIC is a small form factor desktop designed for simplicity and affordability. A customized version of Microsoft's Windows operating system and basic application software ships with each system. Most of the software settings are locked in before the system ships in the hopes that users won't break any applications, and service calls can be kept to a minimum.

AMD's Geode GX500 embedded processor powers the bare-bones system. It also comes with 128M bytes of DDR (double data rate) SDRAM (synchronous dynamic RAM), a 10G-byte hard drive, four USB (Universal Serial Bus) ports for the USB keyboard and mouse and a monitor.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tom Krazit

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?