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destra launches music video clips

  • 29 September, 2005 16:52

<p>destra Corporation Limited (ASX:DES) (destra) has signed a contract with Nasdaq listed ROO Group Incorporated (OTC BB:ROOG.OB) (ROO) to access ROO’s database of video clips for its and websites.</p>
<p>ROO’s video library of over 5,000 video titles includes music video clips from major record labels and Undercover Music interviews with leading artists including Rob Thomas (Matchbox 20), The Eagles, Robbie Williams, Kylie Minogue and James Blunt. Video clips will initially be streamed via the internet and shortly via 3G services in Australia.</p>
<p>“Anyone visiting our site will be able to view the clips and then click on a button to buy the downloads,” said Domenic Carosa, destra’s CEO. “Additionally, when someone wants to buy a Kylie track from one of our destra Music partner websites [JB HI-FI, Harvey Norman, Triple J, etc], a link to the clip will now be available.”</p>
<p>Carosa added that the DVD quality internet video boosts the online experience, resulting in increased sales for the company’s destra Music partners. This latest agreement, forms part of destra’s video strategy which is being rolled out over the next 12 months.</p>
<p>ROO CEO, Robert Petty, said,”There can be no more effective way of heightening the enjoyment for those looking to download music today. Our next-generation online video player recreates the TV watching experience in an online environment because of its ability to view DVD quality videos at full screen.” [View ROO's video player at]</p>
<p>Petty added that ROO’s ability to deliver TV style advertising to be shown before the video clips, provides a revenue opportunity for destra and its affiliate sites. Leading companies such as Pfizer, Microsoft and Honda are already advertising across the ROO network.</p>
<p>In mid September, destra announced that its Digital Media Assets (, Music Point, destra Mobile, destra Music and Ghameleon) were being acquired by Artist &amp; Entertainment Group Limited (ASX:AEM) with destra being the major shareholder at approximately 50 per cent.</p>
<p>With settlement of these announcements scheduled for the end of November 2005, Carosa maintains that the destra Media arm has now found its natural home in Artist &amp; Entertainment Group whereby destra will be using it as a platform in order to consolidate the internet media and mobile content markets.
- ENDS -</p>
<p>About destra Corporation Limited
destra (ASX:DES) is a leading internet and e-commerce company delivering internet business and consumer entertainment solutions through its two arms – destra Business and destra Media. destra’s strategy is focused on high growth business communications and internet hosting and digital media markets and the development of proprietary intellectual property.</p>
<p>Business communications offerings are delivered through the following divisions – destra Business and TPP Internet. These divisions service the SME sector through mid tier to large corporations delivering on their needs in data connectivity, voice communications, and all levels of hosting and domain name services.</p>
<p>destra Media divisions include destra Music – facilitators of the online distribution of digital music; Musicpoint - a web-based service for radio stations providing automated online distribution of new releases; – Australia’s number one digital music provider for independent and unsigned artists.</p>
<p>About ROO Group
ROO Group Inc. ("ROO") is a global provider of digital media solutions and technology that enables the activation, marketing and distribution of digital media video content over the Internet and emerging broadcasting platforms such as set top boxes and wireless.</p>
<p>ROO Media a subsidiary of ROO offers turn-key video solutions for businesses seeking to improve their web presence with video broadcasts or broadcast their own latest video clips. ROO helps businesses advertise their latest offering with interactive advertising solutions, 15-30 second video commercials with a linked call to action and played simultaneously with topical video content in a television style format over the Internet.</p>
<p>Media enquiries
Todd Richards, Chief Financial Officer, destra Corporation Limited, tel: +61 3 8415 9111
John Muscari, Fusion PR for ROO Group, tel: + 212-651-4225, email
Dolores Diez, Corporate Communications, destra Corporation Limited, tel: +61 3 8415 9111/ 0417 330 881, email:</p>

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