DJs to ramp up e-tailing suite

While the retailer's e-commerce site will maintain a strictly DJs-branded look and feel, it will model its suite on the back-end technology of recently acquired e-tailer TheSpot, according to Peter Moore, Cortex's CEO. "All of the logic will be retained," he said.

Last week saw the failed e-tailer end its web development partnership with Cortex. Cortex developed TheSpot's health and beauty retail sites, performing 85 per cent of its work for the dot-com.

Moore pointed out that David Jones' retail sites would be more sophisticated than TheSpot's first site ToySpot.com.au. "Mickey Mouse Microsoft technology is not appropriate for David Jones," he gibed, referring to TheSpot's initial amateur approach to e-tailing.

"What's impressed us is that (DJs) has really taken 'online' seriously," Moore said.

David Jones' online store will be a "worldwide standard, high-end solution with all the bells and whistles," claimed Moore. Its technology platform will be powered by Sun hardware and operating systems, BEA application servers and Oracle databases.

Jenny Deslandes, David Jones' general manager of e-commerce, believes Cortex will be instrumental in helping the company launch the "leading retail brand online in Australia". DJs' e-commerce team will collaborate with 15 Cortex staffers with data modelling and Java architecture expertise to overhaul the David Jones e-commerce arm.

Cortex's only reservation in partnering with a traditional company was the potential cultural problems it posed. Cortex's management was unsure of working with a traditional corporate company due to past poor experiences in "desperately political" corporate environments. "All startups like to work with (other startups) and take risks," Moore explained.

However, he relished the chance to align with a prestigious "older" company like David Jones. "We see it as an opportunity to prove ourselves to the old world," he said. "We're focused on getting the hardest, most challenging implementations into a company without the corporate baggage."

Also, a Cortex spokesman admitted negotiations on the contract price were bumpy. Cortex's asking price was much higher than the agreed $1 million, he said, declining to reveal the figure. He added that corporate companies seemed more concerned with pitching IT projects to investors from the financial sector, not to IT startups.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Helen Han

PC World
Show Comments

Essentials

Mobile

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?