Govt dance on parallel bar fails to impress

The amendment to the Commonwealth Copyright Act will see Australians more easily able to purchase wholesale software directly from overseas vendors, rather than through a controlled network of designated local distributors.

According to the Federal Government and the Australian Competition and Consumer Commission, the amendment will enhance local competition and drive down retail prices of overseas-manufactured software.

However, national marketing manager for software distributor Express Data, Peter Masters, believes prices cannot be driven far below existing levels due to already tight profit margins. He also believes a software industry trend towards global pricing structures will leave little room for price cuts.

Additionally, low pricing is no longer a key differentiator for a supplier, he said, citing post-sale offerings such as local support, maintenance and returnability as more important considerations for customers.

"(The restriction lift) is not a bad thing and not a good thing. It could well be a non-event," he said.

"We don't see it as any kind of threat, whatsoever."

Similarly, Oliver Descoeudres, marketing manager for systems integrator Netstar, dismissed any significant effects of the amendment on the integration industry.

Integrators that install overseas-purchased software will have damaged reputations if they sacrifice local support for the purpose of saving money, he said.

Descoeudres said only purchasers of low-cost, low-maintenance software were likely to benefit from the amendment.

However, Masters said cost savings for low-end purchases resulting from the amendment would be negligible, given shipping costs.

The local operations of software vendors Microsoft and Novell also shrugged off the possibility of any real effects arising from the law relaxation.

Microsoft said its current partner-based distribution model meant the amendment would have no effect on the vendor's pricing.

Likewise, Novell said pricing would remain the same due to its global pricing model.

Meanwhile, the Australian Consumers' Association released a statement welcoming the relaxation.

Charles Britton, Senior Policy Officer for IT and Communications at the Consumers' Association, expects consumers will save up to 20 per cent on software costs over a 6 year period as a result of the amendment.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Byron Kaye

PC World
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?