Has OzEmail taken a quiet beating?

Internet service provider OzEmail may have sustained blows to its subscriber base after sitting in the UUNet bargain bin for more than six months.

After drawn-out takeover efforts from Telstra and internet company eisa, as well as a fleeting affiliation with Murdoch-Packer venture One.Tel, attention is now being drawn away from those companies' foiled attempts and onto OzEmail itself.

Neither OzEmail nor its parent company, WorldCom subsidiary UUNet, would disclose OzEmail subscriber numbers, but ISP industry observers have speculated that the popularity of Australia's second-largest ISP may be dwindling as a result of unsteady ownership.

According to www.consult principal Ramin Mazbani, the gap between OzEmail's subscriber numbers and that of Australia's number-one ISP, Telstra, has broadened since negotiations concerning ownership of the ISP began late last year.

"OzEmail's got a real problem with subscriber numbers," he said, although he was unable to reveal his company's estimate of the number of subscribers. Mazbani said the ISP had not necessarily lost subscribers, but it had simply struggled to attract new users at the same rate as Telstra.

Mazbani believes OzEmail has suffered more from its low advertising and marketing profile, due to an insufficient budget, than from market distrust resulting from the ISP's perennially teetering ownership.

Mazbani qualified that, although www.consult conducts bi-annual reports on subscriber numbers of Australian ISPs, OzEmail numbers are hard to estimate. A significant number of OzEmail subscribers use the ISP on a casual or indirect basis, or simply for old email addresses, Mazbani explained.

UUNet's parenthood has also proven tentative, with rumours circulating the industry that OzEmail was up for sale within months of UUNet's acquisition of the ISP in March 1999.

OzEmail's public relations officer Diana Stanbridge dismissed industry concerns over the ISP's customer retention.

"I don't know where (analysts) get their numbers from," she said. "We're sometimes amazed at what they come up with."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Byron Kaye

PC World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?