Microsoft moves into European ASP market

"The ASP platform will be launched this (northern) summer, as well as a refresh of SQL Server later this year, which will be designed with the ASP in mind," said Jeremy Gittins, group marketing manager, strategic business development for Microsoft. "We want to make the Windows platform the basis of ASPs."

Now is a better time than ever to launch, as well as adopt, the ASP model, Gittins said. There is a lot of excitement in the industry about application services, and internet standards are being developed in response to this, he said.

The attention being given to the necessity for increased internet bandwidth will also benefit ASPs. "Bandwidth makes ASPs possible," he said.

Small and medium-sized businesses are most likely to be early adopters of outsourcing to ASPs, Gittins said. "These businesses are already warm to the idea of outsourcing," he said. "They outsource today, so they already have the infrastructure in place."

Gittins said that Microsoft is dedicated to the ASP model, but would not neglect any other areas in designing the software. "We are designing our platform and launching new elements with the ASP in mind. Not solely focused on the ASP, but with it in mind," he said.

European service providers have been testing Microsoft's ASP software, and Microsoft was satisfied with the results.

One of the initial program partners, UK-based ASP NetStore PLC, currently has 14,000 contracted users from 525 customers, Sean O'Reilly, vice president of marketing for NetStore said. However, in just under three years of operation, NetStore has learned some lessons. "We have a record of approximately .0701 per cent planned downtime, and .001 per cent unplanned downtime," O'Reilly said. "Nobody can really offer the five nines (99.999 per cent uptime) they talk about."

NetStore began as an ASP offering two applications, backup and restore, and PC refresh, both of which focused on saving and restoring data from the computers of its customers. Since then the company has expanded to offer NetStore Exchange Service, which is an outsourced version of Microsoft Exchange, where the email client, along with all calendars, shared address books and storage areas for shared files actually lie on NetStore's servers.

"The most important key to our business is to go beyond what the customer could ever offer themselves," O'Reilly said. "We will always invest double in everything, double redundancy."

However, there is still some time before companies will be willing to completely rely on ASPs for software, O'Reilly said. "It will be between a year and 14 months before any company goes over to 100 per cent (of its applications outsourced to an) ASP."

Microsoft has not decided on pricing information for its channels yet, according to Microsoft's Gittins. "However, the pilot has given us enough data so that our channels can already make some compelling offers (to future customers)," he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Douglas F. Gray

PC World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?