Corel draws on Jasc's tools

Corel has strengthened its position in the graphics and imaging software market with the acquisition of Jasc Software, the company behind the Paint Shop family of products.

The purchase, for an undisclosed sum, means Corel can provide a more complete solution in the graphics market. A statement from Corel says: "Corel can now provide users of graphics software a complete migration path from the most basic picture organising and sharing, to image improvement and retouching, all the way to advanced image editing and graphics creation."

With the purchase, Corel now owns the Paint Shop Pro, Paint Shop Pro Studio and Paint Shop Photo Album products. The company will continue to market and develop the Paint Shop family of products as stand-alone products and provide service and support for Jasc customers. It is anticipated there will be potential to later offer broader, integrated suites.

Meanwhile, existing Corel programs will work alongside the new products said Richard Dodd, Corel Australia marketing manager.

"CorelDRAW and PHOTO-PAINT will remain key parts of the CorelDRAW Graphics Suite package and will continue to fit the SMB/prosumer area of the market," he said.

However, Dodd said he did not see the need to go head-to-head with Adobe, a big player in the graphics market with products such as Adobe Photoshop Elements and Adobe Illustrator.

"I think we tend to sit in an area of the market that Adobe aren't truly focused on," he said. "With the exception of their Elements products, most of their titles are geared solely at the professional user. While we do have products that have good penetration in this area (Painter IX), our core products such as CorelDRAW Graphics Suite 12 are much more SMB focused.

"CorelDRAW Graphics Suite 12 has huge penetration into trade-level design businesses like sign writing and screen printing and this is where we are focusing a lot of our energy," he said.

There are no plans to change existing prices of either Corel or Jasc products, Dodd said.

Corel itself was the target of a recent takeover. In August 2003, the Canadian-based company was acquired by US-based venture capital firm Vector Capital Group for $US124 million. At the time, Corel had been experiencing falling revenue for its mature products and less-than-expected revenue for its new enterprise-level products.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Howard Dahdah

PC World
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?