HP pushes digital printing, photography in living colour

Hewlett-Packard (HP) unveiled several new products on Wednesday in a move intended to help bring rich digital color into consumers' photographs and small businesses' marketing materials at a lower cost.

Most people prefer color images, but high-quality color laser printers have been too expensive for many small businesses and home photographers, said Vyomesh Joshi, executive vice president for HP's Imaging and Printing group, during a press conference. New laser printers, digital cameras, and even paper will help small businesses spice up their presentations and brochures with affordable color images, he said.

The HP Color LaserJet 2550 is HP's first color laser printer under US$500, with a estimated list price of US$499. This product will allow small businesses to bring sophisticated color printing jobs back in-house and save money on external printing costs, Joshi said.

HP also announced a color laser printer, the HP Color LaserJet 4650, that costs US$1,799 and can print up to 22 color pages a minute, faster than all but one of HP's Color LaserJet printers and the fastest Color LaserJet under US$2,000. The company introduced new paper for documents, postcards, and address labels designed especially for its new color laser printers.

For consumers, HP now offers the US$99 HP PSC 1315 all-in-one inkjet printer, copier and scanner designed to print digital images, such as the ones captured by HP's new 5.1-megapixel Photosmart R707 digital camera, priced at US$349.

The company's renewed focus on digital color extends beyond new products. HP also plans to work with imaging companies such as Adobe Systems, Apple Computer, Microsoft, and Quark on new software with improved color management technology that will help consumers and businesses edit digital images and publish documents.

Just about every PC company has focused on products and services outside the core PC market as it has matured. HP's historical strength in printing and imaging has led it to emphasize digital photography over other consumer electronics products such as music players or digital televisions touted by companies such as Apple Computer and Dell.

The Imaging and Printing group at HP is generally its most profitable business. In the second quarter of this year, its $953 million in operating profit accounted for the vast majority of HP's total operating profit of $1.4 billion.

Dell's recent push into the printer market has caused some analysts to wonder if Dell can harm HP's printer margins with its less-expensive products. In response, HP has emphasized its research and development efforts into new enterprise printing products, such as the focus on digital color highlighted in Wednesday's announcements.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tom Krazit

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?