Freshport puts agribusiness online

The wine-growing region's trade event was the occasion for internet startup Freshport to test the market for a suite of browser-based farm management tools.

The new company, a brand of tradeport.com, targets what it sees as a desire by farmers to improve their productivity using the web.

According to Geoff Cooper, Freshport's director of sales and marketing, the company will use an application service provider model to offer farmers tools for tracking and reporting a wide range of data integral to running their operations. The new company, a brand of tradeport.com, targets what it sees as a desire by farmers to improve their productivity using the web.

The wine-growing region's trade event was the occasion for internet startup Freshport to test the market for a suite of browser-based farm management tools. The new company, a brand of tradeport.com, targets what it sees as a desire by farmers to improve their productivity using the web.

According to Geoff Cooper, Freshport's director of sales and marketing, the company will use an application service provider model to offer farmers tools for tracking and reporting a wide range of data integral to running their operations.

Cooper said his research indicates that far more farmers are online than is commonly thought, and that they are eager to overcome their relative isolation using the internet. Responses to Freshport's presence in Mildura, he said, were overwhelmingly positive.

Coverage and bandwidth issues are obviously crucial to the success of any such initiative, and the Freshport site is correspondingly "plain vanilla", without a lot of unnecessary graphics to slow the process down.

While the principles could apply to almost any form of agriculture, Freshport is first targeting the wine-growing segment, in the areas of quality management and supply chain management.

In just one example, growers must record and report their pesticide spraying regimes to the wineries they supply. The Freshport site offers a Chemical Spray Diary, which allows a grower to create a record and information database of all chemical spray applications, and to communicate them instantly by email. Information can flow both ways, with the site also aiming to provide detailed spray product information to farmers.

Another module offers a Crop Maturity calculation service. Subscribers will be able to purchase a number of individual "modules" on an annual basis. In time, Cooper hopes to be able to offer other critical information such as long-range weather forecasts.

Cooper added: "We think the people in the bush are quite savvy, and their uptake of the internet seems to be increasing at a faster pace than in urban areas."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

David Halperin

PC World
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?