HMV in tune with the mainstream

With HMV's online store launching in Australia on Friday, Hazell said most online consumers were intimidated by oppressive advertising, irrelevant "gizmos" and "flashing lights" on most retail Websites. Therefore, he said, HMV's key competitors, Sanity.com.au and Chaos Music, had made online purchasing difficult and only accessible to more experienced, "Internet-savvy" consumers.

"Consumers from the real world want to see something relevant when they shop online. They want to see familiar colours and graphics and things laid out in a similar manner to the real thing. If your dad, or anyone else walking down the street, goes into Sanity or Chaos, it's completely new. They've never seen this before," he said.

Hazell said HMV's online store would fulfil orders through its store in Sydney's CBD. "If you look at some of our local competitors, who have fulfilment from outside Australia, they have an enormous catalogue. But if you try and order something, you'll find three quarters of it isn't available," he said.

Sanity.com.au and Chaos Music fulfilled only a small portion of their orders in Australia, he claimed. The majority of Chaos Music's product orders were fulfilled in California and most of Sanity.com.au's were fulfilled in Germany and the US.

"Consumers see an Australian dollar price when ordering from an Australian-based site, and then, when the product turns up, there's been a fluctuation in the exchange rate and they [often] end up paying more for the product than anticipated," he said.

The UK-based music retailer launched its UK Website early last year, with Canadian, Japanese and US Websites expected to follow this year.

Hazell said his company would form distribution partnerships with EMAP, publisher of Smash Hits and FHM, and Next Media, publisher of Rolling Stone magazine, whose products appear in HMV's retail outlets. HMV is also in discussion with Tribe.com, which provides ticketing distribution.

Chaos Music and Sanity.com.au were unavailable for comment.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Byron Kaye

PC World
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?