Cash in on your Web site's success

Creators of Web sites have many different reasons for publishing on the Internet. Whether it is a fan site dedicated to local celebrities, a developer's outlet or an online presence for an established store, it is only a matter of time before most Web site owners ponder the riddle "How can I make a buck from the Internet?"

The high end of town involves setting up secure servers, e-commerce and a number of other very expensive options. At present, most Internet marketing software, books or consultants are all trying to cash in on the larger targets of corporations and established businesses. But what about the smaller end of town - the sites that are essentially run by one person or a small business? Is it possible for them to generate an income? The simple answer is yes - provided you have realistic expectations and a well-maintained site.

Before trying to extract money from the site, the owner must be clear on the site's goal. The impact of commercialising a site will change the way it looks and increase maintenance requirements. However, there are many options, and while some are intrusive, others can be used to enhance a site.

Closing advice

Don't expect to retire on the money you receive - many of the multi-billion dollar Internet companies have yet to make a profit. Most importantly, always keep in mind why you have a Web site and don't let greed take control.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Scott Mendham

PC World
Show Comments



Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?