Cash in on your Web site's success

Creators of Web sites have many different reasons for publishing on the Internet. Whether it is a fan site dedicated to local celebrities, a developer's outlet or an online presence for an established store, it is only a matter of time before most Web site owners ponder the riddle "How can I make a buck from the Internet?"

The high end of town involves setting up secure servers, e-commerce and a number of other very expensive options. At present, most Internet marketing software, books or consultants are all trying to cash in on the larger targets of corporations and established businesses. But what about the smaller end of town - the sites that are essentially run by one person or a small business? Is it possible for them to generate an income? The simple answer is yes - provided you have realistic expectations and a well-maintained site.

Before trying to extract money from the site, the owner must be clear on the site's goal. The impact of commercialising a site will change the way it looks and increase maintenance requirements. However, there are many options, and while some are intrusive, others can be used to enhance a site.

Closing advice

Don't expect to retire on the money you receive - many of the multi-billion dollar Internet companies have yet to make a profit. Most importantly, always keep in mind why you have a Web site and don't let greed take control.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Scott Mendham

PC World
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?