E-tail giant heads Down Under

f2 chief executive, Nigel Dews, said the company was pleased to begin a relationship with Amazon.com.

f2 Investments also holds a significant investment in theSpot, parent company of leading online toy retailer ToySpot.com.au - and competitor to Amazon's own toy range.

The f2 deal continues what has been a busy start to the year for Amazon.

Already this month, the world's biggest online store has taken a five per cent equity stake in online car company, Greenlight.com, and entered into a strategic partnership with drugstore.com.

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