Telstra, Fairfax deal "confusing": Budde

If Telstra sells its White Pages and Yellow Pages directories to Fairfax, the deal will throw the telco's future into further confusion, says consultant Paul Budde.

Telstra and John Fairfax Holdings are believed to be in discussions regarding the sale of the directories, worth an estimated $400 million.

Budde said Telstra should retain the directories as they would form an integral part of the company's core business if it was to become a "smart" content provider.

"On one side you've got the dot-com, and on the other there are the traditional networks. These are two totally different businesses. It's going to be very confusing for Telstra to operate in both of these markets and to stay focused on what exactly Telstra is," he said.

Budde said Telstra would not benefit from a percentage shareholding in Fairfax in exchange for the directories, as this was "not the way of the new world".

"In a merged operation between John Fairfax and Telstra, Fairfax could look after the content and Telstra could run the network. The combination would be extremely powerful. But just having a 5 or 10 per cent shareholding in John Fairfax . . . this has not proven to work in the past," he said.

Fairfax issued a statement to the ASX this morning confirming it was in discussion with "a number of parties including Telstra", but the media company would not comment on the speculated sale.

"It is endemic in this industry that all major players talk to all other players," said a Fairfax spokesperson.

Telstra would not comment.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Byron Kaye

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?