Livin' la Vida Internet

But a recent study of Internet users offers an interesting look at how we interact with the Internet today. and InterSurvey polled more than 4600 Netizens to find out just what effect the Internet is having on how they spend their time and money. So how do these results affect what we'll be doing in the future?

Expect a much tighter integration between the Web and TV, suggests Jill Frankle, a Gomez analyst. She predicts this will happen in the near future, pointing out that 46 per cent of the survey respondents indicate their TV viewing is down as a result of more time online.

People increasingly will be accessing the Net from their televisions, Frankle suggests. She looks at the AOL/Time Warner merger as just the tip of the iceberg.

Newspapers are losing out to the Net as well. Twenty-five per cent of the respondents say the Internet has decreased the amount of time they spend reading newspapers.

Frankle considers the Internet "a threat to traditional media such as newspapers and magazines", but many in the publishing industry question whether it's actually a threat or a major trend.

In a short time, the Internet has become a major news source for many people and is fast becoming a complement to other, "traditional" sources of news. As traditional media houses embark on megamergers with Internet companies, it seems that sooner rather than later online news will be as "traditional" as the morning paper or evening television news.

Eating into real-life playtime

The Internet is also changing work and social habits, the survey found. Twenty-six per cent of the respondents say the Internet has increased the amount of time they spend working at home. Another 10 per cent say the Internet has decreased the amount of time they spend with family and friends.

The Internet has both a positive and negative effect on our lifestyles, Frankle concludes.

"The Internet in some ways makes life easier, but in others, it is causing people to work more and in some cases spend less time with family and friends," she says.

The Internet has facilitated a great wave of telecommuting and home-based entrepreneurs who juggle kids on their laps while conducting business on the Web. People can now work from home 24 hours a day, seven days a week, making them significantly more productive. But working constantly can also cut them off from family and friends.

Just as TV and the telephone did, the Internet is shifting the way we conduct business, buy and sell products, and run our personal lives, Frankle suggests. And brace for more, she adds: retailers, media conglomerates, and others are just waking up to the fact that the key to the future is maintaining a dual online/offline strategy.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >




Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?