Working in the Web wonderland

People who work in Web development invariably come into the profession from a varied career path, and Stefan Gillard is no exception. Now head of Interactive Services at Spike, Stefan Gillard started doing freelance copywriting work. Gillard's first pay cheque was spent on a computer, on which he taught himself Photoshop and other programs. Eventually, he started his own design and print layout company, producing kiosks, CDs, corporate profiles, Web sites and animation.

He worked for a Web and CD development company for 14 months as a senior technical producer responsible for project management, before joining Spike three months ago.

There is no doubt Gillard has some strong ideas on the criteria necessary for a successful Web site. He believes it starts with the information architecture used to manage the user's experience.

Gillard said, "If you have not thought through how users can access the site easily, then your site will fail. A Web site has to cater for the three types of users: the beginner who is dipping their toe in, the browser who is familiar with the Web and can competently click their way around, and the power user who really knows all the short cuts. A Web designer, developer and producer use a variety of techniques to cater for all of these users through the personalisation of the site to make the information relevant to each user."

Gillard sites Amazon.com as a prime example and hammers the point that users need to be engaged. Planning and being able to see what lies ahead for at least the next 12 months are prerequisites.

"A Web site is not static and will always need to be updated to remain relevant," he said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Merri Mack

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?