The answer to usable Web sites is training

It's obvious that organisations - from the very small, to the large corporates and government departments - want to be part of the "e" action, and quickly, lest they miss out. Some organisations are up to their second and third generations of Web site development, so need a more professional approach.

Skills commonly required by organisations for Web design include HTML, JavaScript, CORBA, Micro-soft Transaction Server, Lotus Notes/Domino, database schema design and Flash. These requirements have spawned a training segment in all aspects of Web development, which in many cases leads to certification qualifications.

The Hiser Group, which provides a series of courses in user interface and usability, has researched the pitfalls of bad Web design to ensure its courses meet the usability criteria. Hiser's research results point out some of the key areas in which Web sites fail.

Internet start-ups typically spend 300 times as much money on advertising the site as they spend on its usability. As a result, many of these new sites invariably fail to keep their users and will not grow into long-term successes. Venture capitalists should question the budget allocation of their portfolio companies and refuse to waste money on sites that don't have a thorough usability process in place.

Without a doubt, as Web markets become increasingly competitive, Web site ease of use will become a way to stand out from the crowd. Most sites will waste hundreds of thousands of dollars on redesigns because designers are engaged in an endless cycle of overhauls that don't fix their problems. Their goals of achieving fast performance and consistent look and feel are directionally correct, but miss out on at least 20 more specific usability objectives. Because ease of use is not measured, flaws go undetected.

Furthermore, Forrester Research, in an audit of 20 major sites, discovered that almost half the sites ignored simple design principles for usability (for example, in the areas of "is the site organised by user goals?" and "does a search list retrieve in order of relevance?").

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Merri Mack

PC World
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >




Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?