Yahoo beefs up small business resource site

Yahoo has revamped the information resources section of its small business site, hoping to attract more online services business.

Yahoo has revamped the information resources section of its small business site, increasing the section's content tenfold, redesigning the layout and adding search functionality, according to a Yahoo executive.

The expanded and improved section, called Yahoo Small Business Resource Center, will be launched this week and can be accessed at http://smallbusiness.yahoo.com/resources, said Rich Riley, vice president and general manager of Yahoo Small Business.

The resource center will feature about 1,000 articles on topics such as legal issues, starting a business, sales and marketing, e-commerce and finances. The content comes from Yahoo and from a variety of partners, such as Entrepreneur.com and Nolo.

Yahoo has focused in recent years on its small business services, such as Web site hosting, domain name sales, e-mail and e-commerce, but not so much on content, an oversight the company hopes to address with Wednesday's launch of the resource center.

"We want to be the essential provider of services and content to small businesses. We've been very focused on services these past few years, but we've had a very limited amount of content for small businesses to date," Riley said. "There's a lot of demand from small businesses for content. It's a real market need."

By attracting more small business visitors to the resource center with the expanded content and new design, Yahoo also hopes to draw more advertisers that want to target small businesses, Riley said. There were about 23 million small businesses in the U.S. in 2002, according to the U.S. Small Business Administration Web site.

By beefing up the content, Yahoo is making its small business site a very valuable resource and taking an important step in providing a comprehensive set of tools and information for these companies, said Greg Sterling, an analyst with The Kelsey Group. "This move is consistent with Yahoo's mission to provide an all-encompassing solution for small businesses," he said.

Only about 37 percent of U.S.-based small businesses have Web sites, so there is considerable room for growth in this market, Sterling said. The increased traffic to the Yahoo Small Business Resource Center is bound to yield a steady stream of new clients for Yahoo's small business online services, such as hosting and e-commerce, he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Brand Post

Imou: At home with security

Modern living is all about functionality and security for everybody from the very young to the very old. With Imou anybody can enjoy smart life – the solution is at their fingertips.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?