AAP Puts the Whole Lot Online

Targeted at corporate and business customers, NewsCentre comprises three separate information products, NewsCast, NewsClip and eClips, all deliverable electronically via e-mail or intranet.

NewsCast is an online news service providing news and text feeds from AAP and other newspapers including the Australian Financial Review, The Australian, The Sydney Morning Herald, The West Australian, Herald Sun, Courier Mail and Canberra Times. Users can access specialised news throughout the day, receive complementary news alerts and search for archived information.

NewsClip provides users with online access to the full text of stories appearing in the major newspapers. Paul Reid, AAP's business manager for NewsCentre, said users are able to customise the service to provide news relating to their company, competitors and clients. Additionally, users are able to share the information easily via standard Internet browsers or e-mail.eClips is a complementary service to NewsClip, which allows users to actually view an image of the article as it appears in print. Reid said eClips is similar to a traditional clipping service but allows clippings to be delivered electronically in PDF format.

According to Reid, NewsClip and eClips represent AAP's first moves in the media monitoring market. In addition to news, users can also access other information including stocks and company details using an ASIC (Australian Securities and Investments Commission) database, Reid said.

According to AAP, all services are subscription based with the pricing models based on AAP's current packages. NewsCast and NewsClip are charged on a basic monthly fee while eClips charges are based on usage, officials said.

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Luisa Bustos

PC World
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