Australia sees red on e-Valentine's day

Even so, Parker said the Perth-based online adult retailer had not experienced any difficulties fulfilling orders leading up to Valentine's Day. He said there was a greater likelihood of order fulfillment problems with online retailers operating independently of their warehouses. AdultShop operates its own warehouses through the company's "bricks and mortar" counterpart, Bararella's, he said. Barbarella's currently has 26 branches throughout Australia and New Zealand.

Parker said sales had picked up around 60 per cent just last week. "It's hard to tell, though, because it's all been moving so fast anyway," he said.

Parker said AdultShop customers had been advised that orders had to be placed before the end of last week in order to guarantee delivery on or before Valentine's Day. Orders submitted over the weekend would be "difficult" for AdultShop to deliver on time, he said.

Likewise, online department store Mark Foys' manager Jonathon Shearman said his company had experienced a significant leap in sales leading up to Valentine's Day. He said, of all Mark Foys orders received over the last 10 days, around 70 per cent had been "Valentine's-specific".

Almost every order had included a request for an attached personalised card, Shearman said.

Steven Spilly, managing director for online PC retailer E-Store, said his company had decided not to pursue a Valentine's Day-specific marketing campaign. He said this was because his company didn't feel its merchandise was "relevant" to Valentine's Day. All the same, Spilly said his company expected February would be the company's highest grossing month since starting in March last year -outshining even the 1999 Christmas period.

According to ACNielsen's Internet arm, NetRatings, Valentine's Day has seen a substantial across-the-board sales boost for many online gift shops. A NetRatings Internet traffic study found that online gift retailers had experienced traffic increases of 88 per cent leading up to Valentine's Day. Additionally, lingerie Website traffic increased 78 per cent, gift certificates 77 per cent and flowers 32 per cent, the study found.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Byron Kaye

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?