PC World: Australia's fastest growing computer magazine

Competitive titles Australian Personal Computer and PC User were stagnant during the period, while PC Authority offered modest growth of 6% or 2890 copies in its Australian circulation. PC Magazine Australia has audited a massive drop in circulation of 7606 copies or 21.2%.

The December issue of PC World gained a new hot design. The new look included additional editorial sections, interface and packaging changes to the CD-ROM, and a completely new Web site. These changes resulted in record sales for the issue.

"The full effect of the redesign of PC World has not impacted on the December 1999 ABC audit. We expect even better numbers for our advertisers in the next ABC audit period and beyond," stated Mike Udabage, Vice President of IDG's PC Division.

Strategy for growth

PC World's current audit rise is the 18th consecutive period of ABC audit growth for the publication.

IDG's future growth strategy for PC World is based on a commitment to continue to deliver the best value computer publication on the market - on paper, CD-ROM, the Web and via e-mail.

"Australian readers desire on-the-pulse local content as well as leading reports on the events shaping the technology-driven global economy," said Ben Gerholt, Editorial Director of IDG's PC Division. "PC World's strength is that we are able to deliver on these requirements using our strong local editorial team and the worldwide resources of IDG Communications."

Source: ABC December 1999
Publication Australian circulation December 99 Total circulation (incl NZ & other) December 99 Australian circulation growth from ABC June 99 % growth Australian circulation from ABC June 99





Australian PC Authority 50, 689 55, 019 2890 6.0%
PC User 59, 781 61, 735 511 0.8%
Australian Personal Computer 72, 658 74, 738 126 0.1%
PC Magazine 28, 118 28, 883 -7606 -21.2%

For further information contact: Mike Udabage, Vice President PC DivisionPhone: 02 9902 2774; Email: mike_udabage@idg.com.auHelen BarnardNational Advertising Manager PC DivisionPhone: 02 9902 2720; Email: helen_barnard@idg.com.auFor this and other recent PC World press releases visit http://pcworld.idg.com.au/prPC World BackgroundAustralian PC World was launched in 1985 and is part of IDG's global PC World product line, which is published in 63 different countries.Australian PC World has now had 19 consecutive periods of ABC growth: Current circulation is 55,506 (Dec 99).

Australian PC World is also part of the PC World Online global network which has:

3.5 million visits per month, 40 million ad views per month and 13 million page views per month.

Australian PC World is a division of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 books. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.

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