PC World: Australia's fastest growing computer magazine

Competitive titles Australian Personal Computer and PC User were stagnant during the period, while PC Authority offered modest growth of 6% or 2890 copies in its Australian circulation. PC Magazine Australia has audited a massive drop in circulation of 7606 copies or 21.2%.

The December issue of PC World gained a new hot design. The new look included additional editorial sections, interface and packaging changes to the CD-ROM, and a completely new Web site. These changes resulted in record sales for the issue.

"The full effect of the redesign of PC World has not impacted on the December 1999 ABC audit. We expect even better numbers for our advertisers in the next ABC audit period and beyond," stated Mike Udabage, Vice President of IDG's PC Division.

Strategy for growth

PC World's current audit rise is the 18th consecutive period of ABC audit growth for the publication.

IDG's future growth strategy for PC World is based on a commitment to continue to deliver the best value computer publication on the market - on paper, CD-ROM, the Web and via e-mail.

"Australian readers desire on-the-pulse local content as well as leading reports on the events shaping the technology-driven global economy," said Ben Gerholt, Editorial Director of IDG's PC Division. "PC World's strength is that we are able to deliver on these requirements using our strong local editorial team and the worldwide resources of IDG Communications."

Source: ABC December 1999
Publication Australian circulation December 99 Total circulation (incl NZ & other) December 99 Australian circulation growth from ABC June 99 % growth Australian circulation from ABC June 99





Australian PC Authority 50, 689 55, 019 2890 6.0%
PC User 59, 781 61, 735 511 0.8%
Australian Personal Computer 72, 658 74, 738 126 0.1%
PC Magazine 28, 118 28, 883 -7606 -21.2%

For further information contact: Mike Udabage, Vice President PC DivisionPhone: 02 9902 2774; Email: mike_udabage@idg.com.auHelen BarnardNational Advertising Manager PC DivisionPhone: 02 9902 2720; Email: helen_barnard@idg.com.auFor this and other recent PC World press releases visit http://pcworld.idg.com.au/prPC World BackgroundAustralian PC World was launched in 1985 and is part of IDG's global PC World product line, which is published in 63 different countries.Australian PC World has now had 19 consecutive periods of ABC growth: Current circulation is 55,506 (Dec 99).

Australian PC World is also part of the PC World Online global network which has:

3.5 million visits per month, 40 million ad views per month and 13 million page views per month.

Australian PC World is a division of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 books. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

PC World

PC World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?