New Editor drives PC World growth

Amanda Conroy joined PC World as Features Editor in 1998 and has extensive experience in IT media that spans the PC, publishing and reseller markets. She brings this experience - as well as an intimate understanding of the requirements of PC World readers - to the role.

Growth

The appointment follows a period of significant growth for the publication. This growth included a successful relaunch of the magazine in December, a new Web site and a new design and packaging for the cover CD-ROM. The colourful and modern design of December PC World, combined with three cover CDs (two editorial CDs and one AOL starter kit) housed in a hard plastic case, saw the issue post the highest sales ever recorded for the magazine.

Hot on newsstand

"Amanda's passion for quality and her ability to deliver the stories people want, when they want them, will entrench PC World as one of the hottest magazines on the newsstand in 2000," stated Ben Gerholt, Editorial Director of IDG's PC Division.

"Over the coming year Amanda and the PC World team will provide readers with the fundamental product and service purchasing information they require, offer significant support for their use of the Internet, and look ahead to the new information technologies that will shape society."

Comprehensive product testing

IDG has also recently announced plans to build a new PC World Test Centre at its St Leonards, Sydney office. The new Test Centre will significantly increase IDG's testing capabilities and will allow a greater range of product types to be tested. PC World's Best Buys section, which provides monthly comparative reviews of major PC product categories, will be expanded in line with the increased Test Centre capabilities to meet reader requirements. This will include an increase in both the number of products covered as well as the number of product categories reviewed. Test Centre Manager Spiro Hionis will lead the testing and reviewing by a team of four permanent staff.

-ends-

For further information please contact:

Mike Udabage, Vice President, PC Division on (02) 9902 2774Ben Gerholt, Editorial Director, PC Division on (02) 9902 2737PC World BackgroundAustralian PC World was launched in 1985 and is part of IDG's global PC World product line, which is published in 63 different countries.

Australian PC World has now had 17 consecutive periods of ABC growth: Current circulation is 50,744 (June 99).

Australian PC World is also part of the PC World Online global network which has:

3.5 million visits per month, 40 million ad views per month and 13 million page views per month.

Australian PC World is a division of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 books. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.

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